Sometimes, people really annoy me. This time, it’s a small subset of student “designers” who produce promotional material for societies. Our student’s union has a very active set of societies, and as a result campus is generally always littered with posters advertising socials, events and various other things. There’s nothing annoying about this in itself, but a good few of them defy what I believe to be a very simple but very important rule of design: you don’t use someone else’s brand or product to promote something unrelated. As an example, one society’s poster uses a picture of an iPod as the main focus, the tenuous link being that the event features bands or a DJ. Another’s features scenes from a movie, the link being the movie is vaguely related to something in the event. Although these techniques may be effective, in so much as they grab the attention of passers-by, it’s quite a lazy approach to design, and is, let’s face it, subject to possible legal matters. A good designer can create a poster which is eye-catching without needing to resort to serious plaguerism, and these “designers” should be able to as well.
One other greivance is this: my band was asked to submit a logo for the Battle of the Bands programme-booklet, so I spent a fair amount time making one I was happy with. When I saw the programme yesterday, the logo hadn’t been used, and neither had any of the logos any other bands sent in. The excuse was that only around a third of the bands submitted logos, so they decided not to use any of them. With a bit of stretching and over-dramatizing, this is akin to changing someone’s brand when promoting your own. I can’t decide whether this is through laziness or what, but I still believe it’s bad design practice. If you’re using someone’s brand, and they submit a logo, you should use it.
Sorry for the slight rant, but all this has really got my goat.